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Business Development General Marketing Good Content Opinion

Telling your story credibly

Fit to print vs. print to fit. What’s the difference? Credibility vs. con job. A credible story is fit to print. Puffery fills space. An article telling your story in a compelling way is a powerful credibility builder for your company and can be distributed in a variety of ways. In contrast, a “puff piece” […]

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General Marketing

Don’t ‘over send’ or ‘under think’

by Mark Lusky Originally published in Label and Narrow Web, October 6 2017 Most of us know the drill. We donate once to a “worthy cause,” then are bombarded with pleas for additional contributions via emails, snail mail, text or a combination of the three. What started out as a satisfying gift often turns into […]