COVID-19 transforms customer service across the board
Centuries ago, the customer service “universe” existed of how far you could walk to do business. While choices were fewer, so were complications. Today, customer service challenges exist across…
Category: General Marketing
COVID crisis highlights customer service Catch-22
There’s been a lot of talk about over-communicating with customers during COVID to make sure they know they’re acknowledged and cared about. However, there are definite exceptions—in this case it…
Crisis frustration provides roadmap to better customer service
As important as providing and documenting great customer service is, discovering and acting upon customer dissatisfaction may be even more important. According to a recent business2community.com article: “Customer complaints provide…
Customer service reps offer a hand instead of clenched fist
Hopefully, one of the most enduring COVID-19 crisis legacies will be a corporate culture where customer service reps offer an open hand to help versus a clenched fist. For far…
Crisis customer service builds bridge to future
Have you gone out of your way to provide more compassionate and caring customer service during the COVID-19 crisis? If so, those efforts can become a cornerstone of customer loyalty…
Marketing exaggeration sets up poor service complaints
Industries ranging from telecom to travel are experiencing the downside of exaggerated marketing claims unsupported by performance. An ad touting lightning-fast 5G connections offers disappointment when customers learn that it’s…
Successful customer service programs develop from a place of authenticity
Essentially, treating people well and keeping them happy is substantially about treating others the way you want to be treated. Putting together and maintaining a system that will do this…
Fraud fears and instances permeate 2020 customer service
Any company taking, storing and processing customer information is risking their reputation and the customer’s financial wellbeing every day. One data breach can undo many years of reputation-enhancement and consumer…
