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37 and Counting Building Bridges Cultivating Positive Relationships Customer Service Empowerment Techniques Good Content Kudos Opinion

Costco mom and pop caring complements big-time operation

As companies grow bigger and more global, customer service in many quarters is feeling more like dealing with a caring mom and pop enterprise than a mega-company. That’s clearly the attitude of such companies as Costco, which has been making me feel right at home since 1999. (Full disclosure: I’m an unabashed, biased Costcophile with […]

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Building Bridges Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Healthcare Leverage Opinion Social Media

Crisis frustration provides roadmap to better customer service

As important as providing and documenting great customer service is, discovering and acting upon customer dissatisfaction may be even more important. According to a recent business2community.com article: “Customer complaints provide valuable data…There are more of these than you may realize. A study by 1st Financial Training Services found that 96% of unhappy customers don’t complain, however, 91% […]

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Building Bridges Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Healthcare Kudos Leverage Opinion

Customer service reps offer a hand instead of clenched fist

Hopefully, one of the most enduring COVID-19 crisis legacies will be a corporate culture where customer service reps offer an open hand to help versus a clenched fist. For far too long, corporate America has largely embraced the clenched-fist policy, in which customer service is provided in as small increments as absolutely necessary. In many […]

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37 and Counting Cultivating Positive Relationships Customer Service Empowerment Techniques Good Content Healthcare Opinion

And the beat goes on…

Gotta admit it. Last week was a roller coaster. Had some down times coupled with exhilarating discoveries. I mention the down episodes because I believe they’re just as important to an overall sense of wellbeing and positivity as happy meanderings. The “power of positive thinking” is positive in part because of the ability to discern […]

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37 and Counting Customer Service Empowerment Techniques General Marketing Good Content Leverage New Media Branding Opinion Social Media

Fraud fears and instances permeate 2020 customer service

Any company taking, storing and processing customer information is risking their reputation and the customer’s financial wellbeing every day. One data breach can undo many years of reputation-enhancement and consumer confidence. And now, even when there isn’t an acute problem, many consumers fear one may be on the horizon. Notes Forbes’ Shep Hyken: “Are you […]

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37 and Counting Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Leverage Opinion Social Media

Thought leadership presents risks along with rewards

Thought leadership is ever-present. Ancient Greek philosopher Aristotle provided enduring thought leadership when he uttered, “Moderation in all things.” While upsides to well-conceived thought leadership include brand-building, increased profits and the feeling of satisfaction and empowerment that comes with helping build a better world through “expert advice,” there can be downsides as well. It’s kinda […]

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37 and Counting Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Leverage Opinion Social Media

Thought leadership content provides a valuable customer service, dynamic marketing

Two-for-one is typically a great return on investment. Well-written, well-conceived thought leadership content—articles, blogposts, whitepapers, ebooks, presentations, videos and the like—offers value to customers/clients and readers/viewers/listeners, and can help the thought leader get more business. Here’s how it can serve dual purposes: Thought leadership, both addressing personal and professional topics, can help establish the author […]

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36 and Counting Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Healthcare Kudon'ts Kudos Leverage New Media Branding Opinion Social Media

Customer Service Recap

Six must-read posts on customer service. Customer service weak links can doom otherwise exceptional efforts to serve customers and other stakeholders. Identifying and remediating the weakest customer service links in your company can pay substantial dividends now and down the road. Companies unwilling or unable to examine potential weak links likely will discover the hard […]

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Business Development Cultivating Positive Relationships Customer Service General Marketing Good Content Opinion

What frequency of marketing outreach works best?

Too much marketing prospecting—both to upsell present customers and acquire new ones—can be a huge turnoff. Marketers incessantly and blatantly promoting themselves on social media—versus offering helpful insights and information—can get annoying and become a “customer disservice.” Recipients of excessive email marketing may delete before ever viewing and/or unsubscribe once they see the sender. A […]

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Business Development Customer Service General Marketing Good Content Opinion

It can be worse to be too visible than invisible when prospecting

Wh-a-a-a-t? Isn’t the aim of marketing to be seen, heard and felt—giving your message the best chance of being acted upon? Not always. Ability to reach far, wide and often has opened up new vistas and opportunities for marketing. Eager to take advantage of this growing exposure and influence, some marketers go way overboard and […]