Categories
Cultivating Positive Relationships Customer Service Empowerment Techniques Opinion Social Media

Conjoining vs. Conflating marketing and customer service

Near-term, commerce will see marketing and customer service conjoin—defined as “to join together (things, such as separate entities) for a common purpose.” Ultimately, I believe the two will conflate—viewed as combining two or more ideas into one. It’s kind of like the difference between a strategic partnership, where two companies work together toward a common […]

Categories
Cultivating Positive Relationships Customer Service Empowerment Techniques Opinion Social Media

When will companies learn that ‘fake news’ backfires?

Companies continue to think they can BS and bluster their way through our human instincts and convince us of their customer service excellence—no matter what’s really happening. A recent article by ZDnet contributor Chris Matyszczyk illustrates the point poignantly when addressing one of the most important stakeholders deserving solid customer service—employees themselves. This interesting story […]

Categories
Customer Service Opinion Social Media

Spotify: When customer service crashes

Customer service, especially a perceived lack of it, can impact a company’s reputation—and profitability—in no time flat. In part, this is why customer service really is a company’s “everything” at this point in time. Marketing campaigns unsupported by stable or stellar customer service are proving a waste of time and money—as consumers see through marketing […]

Categories
Business Development Cultivating Positive Relationships Customer Service Opinion Social Media

Communications channels need to back up customer service reps

I got a reminder last week about the importance of “training” communications channels right along with reps to accurately inform and educate. The matter seemed to be simple: I wanted to donate an old flat-screen TV. After a couple hours calling around, based on website-based policies for such items, I learned that many communications either […]

Categories
Cultivating Positive Relationships Customer Service Empowerment Techniques Social Media

Going viral potential amps up Customer Force of 1 influence

Airlines called on the carpet for perceived passenger mis-treatment. Companies seeing stock plummet after a negative quality report spreads like wildfire. Celebrities dethroned after a slur. It’s all part of our viral world. It can bring down captains of industry and raise up a single individual to immediate fame. The omnipresent potential for going viral […]

Categories
Building Bridges Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Healthcare Leverage Opinion Social Media

Crisis frustration provides roadmap to better customer service

As important as providing and documenting great customer service is, discovering and acting upon customer dissatisfaction may be even more important. According to a recent business2community.com article: “Customer complaints provide valuable data…There are more of these than you may realize. A study by 1st Financial Training Services found that 96% of unhappy customers don’t complain, however, 91% […]

Categories
37 and Counting Cultivating Positive Relationships Customer Service Empowerment Techniques Healthcare Kudos Opinion Social Media

Tom Foolery on YouTube: All I can say is WOW!

Recently, I received a link to a four-minute YouTube under the “Tom Foolery” banner. This installment, entitled “The Great Realisation,” addresses the days when COVID-19 attacked the land. It’s a look back from the future. Amid all the conflicting overly-sanguine and gloom-and-doom reports about the pandemic and lack of certainty about its spread, containment and […]

Categories
37 and Counting Customer Service Empowerment Techniques General Marketing Good Content Leverage New Media Branding Opinion Social Media

Fraud fears and instances permeate 2020 customer service

Any company taking, storing and processing customer information is risking their reputation and the customer’s financial wellbeing every day. One data breach can undo many years of reputation-enhancement and consumer confidence. And now, even when there isn’t an acute problem, many consumers fear one may be on the horizon. Notes Forbes’ Shep Hyken: “Are you […]

Categories
37 and Counting Business Development Cultivating Positive Relationships Customer Service Leverage Opinion Social Media

Good customer service provides cornerstone of authentic marketing, reputation management

In this era of fake news and fast communication, company reputation is more vulnerable than ever to one negative headline or storyline. Strong customer service ratings over a substantial period of time can limit the damage, showing a pattern of competence and caring that supersedes isolated hits to a reputation. Building and maintaining a positive […]

Categories
37 and Counting Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Leverage Opinion Social Media

Digital transformation sets the stage for 2020 customer experiences…and beyond

Customer experience futurist Blake Morgan addressed her thoughts on customer experience and digital transformation in a year-ending Forbes.com article. She emphasizes, “Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.” According […]