As I celebrate 38 years in business this September, I’m recalling lessons learned and how those lessons will impact the future. In late August 1982, I asked my boss to become my first client. I had a dog, mortgage and $600 in the bank. With his thumbs-up, a marketing education gained with Ringling Bros. and […]
Mom and pop customer service traits—most notably doing business with companies you like, respect and trust—are surfacing everywhere as drivers of loyalty and the bottom line. To make it work, companies must invest time, resources and, yes, money.
As companies grow bigger and more global, customer service in many quarters is feeling more like dealing with a caring mom and pop enterprise than a mega-company. That’s clearly the attitude of such companies as Costco, which has been making me feel right at home since 1999. (Full disclosure: I’m an unabashed, biased Costcophile with […]