The more things change, the more they stay the same. Instead of just spreading the word in a specific community, as was the case hundreds of years ago, consumers in communities all over the world can become informed about favorable and unfavorable buying criteria in seconds through online reviews. In many ways, this continuing trend […]
Often, in the heat of daily deadlines and stress, companies pay too little attention to a vitally important part of their operations: the little things. Because these seem to be small items that can disgruntle present customers or prospects, those offended may be less likely to express their discontent to you directly. They either decide […]
As major companies attempt to rein in expenses, small businesses and consumers often encounter a tightly woven customer service loop seemingly designed to deflect and deter, rather than resolve customer issues. To get action, it’s becoming ever more important to think outside that loop. When you need more than a routine response, reach up, out […]
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