Once again, it’s time to acknowledge that print is not dead. In fact, in some sectors, it’s growing and thriving. by Mark Lusky Adapted from an article published by PFFC, March 2017 A December 2016 story posted on Thailand’s bangkokpost.com starts out with the ominous headline, “FTI: Print to continue slow death in 2017. But, […]
Adapted from an Article by Mark Lusky Originally Published in The Denver Business Journal Small business owners trying to stay current on new trends and tips have quite a challenge. So how do you sift out the helpful, usable information from this vast repository, often referred to as big data? If you’re like many small business owners, […]
“Basically, it really doesn’t matter how much information is out there, as long as people can find what they want and need without endlessly wading through the haystack to get to the needle.” Mark Lusky There are many ways to define “good content” depending on the subject matter and context. For general discussion purposes, good […]
With advancing technologies and a dizzying array of choices, identifying client personas that target buyer sweet spots can be challenging. For companies considering their buyer personas, this issue prompts an important question: How do you address multiple audiences whose needs and wants may be radically different from one another? Do you find ways to appeal […]
If marketing often feels like Sisyphus pushing the rock up the hill, only to have it crash down repeatedly upon you, you’re not alone. In fact, big as well as small companies—and everybody in between—are struggling. If you’re feeling like Sisyphus, and are unsure about where to go next marketing-wise, here are a couple of […]
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