36 and Counting Cultivating Positive Relationships Customer Service Healthcare Kudos Opinion

Licensed massage therapist Ginny Anthony makes mind and muscle work together

Ginny focuses her practice in the Heather Gardens community where she lives. For more information, email her:

Licensed Massage Therapist Ginny Anthony is an excellent and effective sports medicine-trained professional skilled in offering a variety of modalities from gentle to more intense muscle manipulation. Registered with Colorado’s Department of Regulatory Agencies (DORA), she works out the kinks from tight, over-used (and in some cases under-used) muscles. Ginny consistently checks in about overall health and provides insights and ideas for improvement.

Most would agree that while getting a massage is relaxing and provides pain relief, it is only temporary and one part of the equation. Addressing what may be continuing to cause such conditions as ongoing muscle stiffness and discomfort is vital to achieving longer-term results. In my case, 40 years of “heavy” weight training has been replaced by aquatics weight classes and lifting less weight with higher reps in the gym. Besides relieving neck pressure, this regimen actually has made me stronger! Ginny’s well-rounded understanding of the musculoskeletal system has proven extremely helpful, and makes her a customer service-savvy practitioner.

She shares information across a variety of spectrums. If she doesn’t know, she researches and shares her findings as helpful knowledge rooted in everything from western to eastern medicine protocols. She is certified in several “energetic modalities,” including Reiki, defined as “a healing technique based on the principle that the therapist can channel energy into the patient by means of touch, to activate the natural healing processes of the patient’s body and restore physical and emotional well-being.”

This is the perfect fit for me, as I embrace a variety of health-affirming practices without drinking anyone’s “Kool-Aid” about any one approach. Different solutions fit different situations, and Ginny is adept at pulling a myriad of knowledge and expertise together to discuss them.

Her approach to massage therapy that encompasses elements of good mind and body practices is itself a sign of a sincere customer service commitment. She is truly invested in the good health of her clients. It’s very clear that her primary motivation is to help, not just cajole clients into spending additional money in hopes of making it happen.

This is a central tenet of true customer service excellence, and helps build those all-important loyalty-drivers of like, trust and respect. It stands in stark contrast to today’s different flavors of “customer service” that come across as insincere, forced or just supportive of making an extra buck. While we don’t always consciously recognize the difference in day-to-day dealings, our bodies do. That’s why paying attention to “gut” feelings is so important and generally so on-target. I definitely have a good gut feeling about Ginny.

Ginny Anthony is a breath of fresh air. She’s an extremely effective, well-read and caring massage therapist who cherishes “help” over “hype.”

This is the fourth of four posts in our series celebrating customer service joy. There are many positive stories that can get overlooked amid accounts of negative and inadequate customer service. These positive accounts are proving contagious, as increasingly companies across the country are making top-notch customer care a top priority.


Mark Lusky is a veteran writer, storyteller and author, with 40+ years of public relations, advertising, marketing and journalism experience. Author of A Wandering Wondering Jew… and co-author of Don’t Get Mad, Get Leverage,  Mark (aka The Happy Curmudgeon) is the owner of a Denver-based marketing communications firm celebrating 36 years in business in 2018.

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