A recent Google search of the term “narcissist” brought up 13.1 million results. That’s probably somewhat higher than before Trump took center stage. While Trump personifies narcissism in a variety of ways (some would say he should be depicted as a classic example in the dictionary), he’s far from alone. In fact, the US narcissistic […]
Nation’s most important construction project is each other By Mark Lusky How many of you wanted a constructive presidential campaign that talked positively about issues and platforms? We all know what we got—just the opposite. Unfortunately, that’s a natural consequence of a culture that seems to rank ripping people, places and possibilities to shreds over […]
Adapted from an Article by Mark Lusky Originally Published in The Denver Business Journal As small businesses become more technologically savvy, many think that all manner of money maladies can be resolved by tuning in to the latest social-media trend, search-engine-finding revelation and other high-tech options. By getting more wired in, business owners assert, they can solve […]
Adapted from an Article by Mark Lusky Originally Published in L&NW, November 2015 Often lost amid anger at poor customer service is the power of one – one person or experience that can turn a company, product or service into a rock star. I was reminded of this important asset while attempting to deal with, of all things, […]
Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers play. Yes, the initial hit may sting – especially when posted on a public forum such as Google […]
Faced with uncertainty in the world-at-large, business prospects yearn even more for that stable, solid “piece of the rock” around which they can anchor their efforts. Be that rock. Take the initiative to show that you “mean business.” Develop business-like agreements and contracts that address both boilerplate issues and policies about ongoing use of work, […]
Getting new business is one thing. Keeping it is another. Currently, the US corporate model seems to run counter-intuitive to the fundamental concept of client/customer retention.
If marketing often feels like Sisyphus pushing the rock up the hill, only to have it crash down repeatedly upon you, you’re not alone. In fact, big as well as small companies—and everybody in between—are struggling. If you’re feeling like Sisyphus, and are unsure about where to go next marketing-wise, here are a couple of […]
Often, in the heat of daily deadlines and stress, companies pay too little attention to a vitally important part of their operations: the little things. Because these seem to be small items that can disgruntle present customers or prospects, those offended may be less likely to express their discontent to you directly. They either decide […]
Workplace backstabbing is a virulent affliction. It destroys productivity, creates employee strife and damages the bottom line. As with disease, prevention is the best medicine. Hire people by using objective, scientific assessments of personality, behavior and attitudes. Conduct regular, periodic workplace reviews to identify — and treat — early warning signs. And if a problem […]
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