Quest for the former has led to the latter “We have met the enemy and he is us.” -Pogo comic strip By Mark Lusky “We have met the enemy and he is us.” This iconic quote from the Pogo comic strip applies to today’s state of the union. In the quest to keep everyone safe […]
A recent Google search of the term “narcissist” brought up 13.1 million results. That’s probably somewhat higher than before Trump took center stage. While Trump personifies narcissism in a variety of ways (some would say he should be depicted as a classic example in the dictionary), he’s far from alone. In fact, the US narcissistic […]
Nation’s most important construction project is each other By Mark Lusky How many of you wanted a constructive presidential campaign that talked positively about issues and platforms? We all know what we got—just the opposite. Unfortunately, that’s a natural consequence of a culture that seems to rank ripping people, places and possibilities to shreds over […]
Adapted from an Article by Mark Lusky Originally Published in The Denver Business Journal As small businesses become more technologically savvy, many think that all manner of money maladies can be resolved by tuning in to the latest social-media trend, search-engine-finding revelation and other high-tech options. By getting more wired in, business owners assert, they can solve […]
Adapted from an Article by Mark Lusky Originally Published in The Denver Business Journal Small business owners trying to stay current on new trends and tips have quite a challenge. So how do you sift out the helpful, usable information from this vast repository, often referred to as big data? If you’re like many small business owners, […]
Adapted from an Article by Mark Lusky Originally Published in L&NW, November 2015 Often lost amid anger at poor customer service is the power of one – one person or experience that can turn a company, product or service into a rock star. I was reminded of this important asset while attempting to deal with, of all things, […]
Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers play. Yes, the initial hit may sting – especially when posted on a public forum such as Google […]
“Basically, it really doesn’t matter how much information is out there, as long as people can find what they want and need without endlessly wading through the haystack to get to the needle.” Mark Lusky There are many ways to define “good content” depending on the subject matter and context. For general discussion purposes, good […]
With advancing technologies and a dizzying array of choices, identifying client personas that target buyer sweet spots can be challenging. For companies considering their buyer personas, this issue prompts an important question: How do you address multiple audiences whose needs and wants may be radically different from one another? Do you find ways to appeal […]
Faced with uncertainty in the world-at-large, business prospects yearn even more for that stable, solid “piece of the rock” around which they can anchor their efforts. Be that rock. Take the initiative to show that you “mean business.” Develop business-like agreements and contracts that address both boilerplate issues and policies about ongoing use of work, […]
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