Adapted from an Article by Mark Lusky Originally Published in The Denver Business Journal Small business owners trying to stay current on new trends and tips have quite a challenge. So how do you sift out the helpful, usable information from this vast repository, often referred to as big data? If you’re like many small business owners, […]
Adapted from an Article by Mark Lusky Originally Published in L&NW, November 2015 Often lost amid anger at poor customer service is the power of one – one person or experience that can turn a company, product or service into a rock star. I was reminded of this important asset while attempting to deal with, of all things, […]
Unhappy, vocal customers are a company’s best friend. No matter what industry you’re in, what service you perform, what product you make, or what marketplace you serve, the common thread is the invaluable role that complaining customers play. Yes, the initial hit may sting – especially when posted on a public forum such as Google […]
“Basically, it really doesn’t matter how much information is out there, as long as people can find what they want and need without endlessly wading through the haystack to get to the needle.” Mark Lusky There are many ways to define “good content” depending on the subject matter and context. For general discussion purposes, good […]
With advancing technologies and a dizzying array of choices, identifying client personas that target buyer sweet spots can be challenging. For companies considering their buyer personas, this issue prompts an important question: How do you address multiple audiences whose needs and wants may be radically different from one another? Do you find ways to appeal […]
Faced with uncertainty in the world-at-large, business prospects yearn even more for that stable, solid “piece of the rock” around which they can anchor their efforts. Be that rock. Take the initiative to show that you “mean business.” Develop business-like agreements and contracts that address both boilerplate issues and policies about ongoing use of work, […]
Getting new business is one thing. Keeping it is another. Currently, the US corporate model seems to run counter-intuitive to the fundamental concept of client/customer retention.
If marketing often feels like Sisyphus pushing the rock up the hill, only to have it crash down repeatedly upon you, you’re not alone. In fact, big as well as small companies—and everybody in between—are struggling. If you’re feeling like Sisyphus, and are unsure about where to go next marketing-wise, here are a couple of […]
The more things change, the more they stay the same. Instead of just spreading the word in a specific community, as was the case hundreds of years ago, consumers in communities all over the world can become informed about favorable and unfavorable buying criteria in seconds through online reviews. In many ways, this continuing trend […]
Social media fundamentally is traditional connecting, communicating, referring and sharing of opinions — on steroids. One way to address social media’s potential use is to quit viewing it as some monolithic monster waiting to gobble up all who don’t embrace it. Long before social media came upon the digital scene, a similar process flourished in […]
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