37 and Counting Cultivating Positive Relationships Customer Service Kudon'ts Opinion

When technology runs headlong into common sense, customer service

Technology is touted for its customer relationship management enhancement. Using advanced techniques, marketers can mine much information about prospects and customers, ranging from how they want to be communicated with to buying habits. But, there’s a decided dark side to technology run amok—or not running at all. When it complicates or confuses the buying process, […]

Business Development Cultivating Positive Relationships Customer Service Kudon'ts Kudos Opinion

Improving customer service: attitude vs. money

What happens when a company wants to change its dubious customer service experience? Smaller companies can effect sweeping changes relatively quickly, given scale of the operation and general ability to be nimble. Large companies face much more complex and costly challenges because, generally speaking, they are unable to change on a dime. Let’s look at […]