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37 and Counting Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Leverage Opinion Social Media

Thought leadership presents risks along with rewards

Thought leadership is ever-present. Ancient Greek philosopher Aristotle provided enduring thought leadership when he uttered, “Moderation in all things.” While upsides to well-conceived thought leadership include brand-building, increased profits and the feeling of satisfaction and empowerment that comes with helping build a better world through “expert advice,” there can be downsides as well. It’s kinda […]

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37 and Counting Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Leverage Opinion

Thought leadership on customer service vs. shareholder value evolves

A recent New York Times article describes a decided priority shift in the corporation thought leadership arena, proclaiming, “Shareholder Value Is No Longer Everything, Top C.E.O.s Say…Chief executives from the Business Roundtable, including the leaders of Apple and JPMorgan Chase, argued that companies must also invest in employees and deliver value to customers.” This will […]

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37 and Counting Business Development Cultivating Positive Relationships Customer Service Empowerment Techniques General Marketing Good Content Leverage Opinion Social Media

Thought leadership content provides a valuable customer service, dynamic marketing

Two-for-one is typically a great return on investment. Well-written, well-conceived thought leadership content—articles, blogposts, whitepapers, ebooks, presentations, videos and the like—offers value to customers/clients and readers/viewers/listeners, and can help the thought leader get more business. Here’s how it can serve dual purposes: Thought leadership, both addressing personal and professional topics, can help establish the author […]