Recent furor about new voting legislation has caused companies and organizations to choose sides on the issue. Major League Baseball moved the All-Star Game from Atlanta to Denver in the wake of Georgia legislation designed to restrict voting options. So, depending on how you feel about the voting rights issue, your prospecting process can have […]
Category: Tips
Amazon gets high customer service marks. But, its employee treatment is controversial and, by most accounts, lacking. In contrast, Costco gets consistently high marks across both categories. As employees also are vital “customers,” mixed reviews can present a dilemma when deciding to court customer service stars as prospects. It’s not necessarily an all-or-nothing scenario. It […]
In addition to courting customer service stars, client prospects that emulate your personal preferences also can be good way to pursue new opportunities. Companies scoring high on both fronts will be more likely to sync up with you in a business relationship. There are many ways to assess preference and style compatibility. One obvious and […]
As COVID continues to dominate our lives, customer crankiness is growing substantially. That makes the job of customer service specialists even more challenging. Consumers are not in a forgiving mood, as a recent article in MartechSeries.com (via PRNewswire) notes: “As the COVID-19 pandemic continues, more than 80% of consumers in the US expect customer support […]
As I celebrate 38 years in business this September, I’m recalling lessons learned and how those lessons will impact the future. In late August 1982, I asked my boss to become my first client. I had a dog, mortgage and $600 in the bank. With his thumbs-up, a marketing education gained with Ringling Bros. and […]
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