Near-term, commerce will see marketing and customer service conjoin—defined as “to join together (things, such as separate entities) for a common purpose.” Ultimately, I believe the two will conflate—viewed as combining two or more ideas into one. It’s kind of like the difference between a strategic partnership, where two companies work together toward a common […]
Guest post by Cathenry. A third lesson shared from a recent Forbes article (Nine Impactful Customer Service Lessons That Can Change Your Business Approach) states “It’s Worth Investing in Software that Gives You Support.” The idea references giving your employees the tools they need to support their efforts. But this should include mental and emotional […]
Companies continue to think they can BS and bluster their way through our human instincts and convince us of their customer service excellence—no matter what’s really happening. A recent article by ZDnet contributor Chris Matyszczyk illustrates the point poignantly when addressing one of the most important stakeholders deserving solid customer service—employees themselves. This interesting story […]
Guest post by Cathenry. A lesson shared from a recent Forbes article (Nine Impactful Customer Service Lessons That Can Change Your Business Approach) states customers are often loyal because of an emotional connection. This connection can then possibly extend itself to that sweet spot of word-of-mouth advertising on top of the traditional marketing venues. […]
Micah Solomon’s headline above and column on Forbes.com really hits the nail on the head about customer service being everything to a company’s wellbeing. In the article, he notes, “Customer service is the essential growth engine for any company finding its footing in the entrepreneurial world. You don’t have the luxury today of building a […]
Guest post by Cathenry. Forbes magazine recently provided nine impacting lessons on customer service learned by Forbes’ Young Entrepreneurs Council on their road to business success. Most savvy businesspeople will resonate with the suggestions. To unwrap further by including relevant examples, a brief series of posts on each lesson follows. “The Customer is Not Always […]
Customer service, especially a perceived lack of it, can impact a company’s reputation—and profitability—in no time flat. In part, this is why customer service really is a company’s “everything” at this point in time. Marketing campaigns unsupported by stable or stellar customer service are proving a waste of time and money—as consumers see through marketing […]
The more I think about it, the more these three simple but enduring concepts are capturing my thoughts about customer service, marketing, and just about everything else. These three words endure as key criteria of why we choose to do business with someone: regardless of their status as a solopreneur or Fortune 500 company. And […]
Customer service complaint regulation may be coming to a business near you. According to an article in Forbes.com, “Stricter regulations will force businesses to focus on complaints management…With the new Australian regulation RG 271 having gone into effect on October 5, 2021, we predict that similar regulations will continue to expand around the globe — […]
A December 2021 Godaddy.com article that addresses “10 ways to create better predictability in customer service” notes, “Creating predictability in customer service is one of the most challenging things to do for small business owners. It’s one thing to do customer service yourself when you’re just starting your business. But as you scale and hire […]
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